For a long time, I thought success meant following the path that was already laid out in front of you. Work harder than everyone else. Stay later. Become indispensable. Climb properly. Eventually, someone notices. But truthfully, this story starts long before any of that.

May 23, 2024. The day I launched Unicorn Pony, my marketing company. Of course, it didn’t happen overnight. It was something I had been considering over many months, after launching my book and trying to figure out how to deal with a slew of different predicaments.

Insightful article by Ginny Hogan via Forbes! As a freelancer with diverse skills, marketing yourself can be challenging. Identify your strengths, craft a concise pitch, create a versatile portfolio, customize pitches, network extensively, stay updated, and enjoy the journey.